PURCHASE, NEW YORK — PepsiCO's head honcho has suggested women needed a less fun version of Doritos — all the better to quietly snack in public with.<br /><br />CEO Indra Nooyi said during a Freaknomics podcast episode that unlike men, women don't like to crunch when they eat their chips, according to the Huffington Post.<br /><br />You'd be hard pressed to find women willing to stuff their faces with Doritos, dump the crumbs into their mouths, or even lick their fingers.<br /><br />But fret not, ladies, the snack you've been yearning for is finally here.<br /><br />Introducing Lady Doritos — they're like normal Dorito chips, except soggy and stale, for more ladylike munching. It even comes in a tiny bag to fit right in your purse.<br /><br />With chips to keep women silent, a female Colonel Sanders, and BIC pens designed for a lady's grip, who the heck needs equal rights...said no woman ever.<br /><br />Needless to say, people were pissed. The Lady Dorito backlash on Twitter alone was massive and pretty hilarious. <br /><br />And with Indra Nooyi probably number one on every feminist's hitlist, PepsiCo has now backpedaled to say Doritos for her was never a thing. Let's hope it stays that way.