Twitter Has Good News for Once: Its First Quarterly Profit<br />“If you show the right tweets to the right person at the right time, it creates user happiness,” Mr. Greenfield said.<br />“That means more time spent on the site, which means more opportunities for advertising.”<br />On Tuesday, Snap reported much better revenue than expected, and a slightly narrower loss.<br />“The user growth is kind of astounding,” said Rich Greenfield, a media<br />and tech analyst at the research firm BTIG, who has been recommending the stock for a year.<br />The number of people who use the service monthly rose 4 percent to 330 million, which — while not a big increase — is something.<br />“They were barely growing two years ago.”<br />Now it is using algorithms to try to show the most important tweets first, making the site more engaging.
