To meet the demands of smart consumers, companies are turning to experiential marketing.<br />The direct connection between a brand and consumers can drive brand loyalty and boost sales.<br />Park Se-young has more. <br /> At this exhibition center, visitors can test-drive Hyundai's Genesis vehicles and receive a tailored purchasing experience.<br />This home appliance maker has been getting positive feedback by letting customers try out its products by cooking on the spot.<br /><br /> "After cooking, I felt I could trust the product and wanted to buy one."<br /><br /> Experiential marketing focuses on providing product experience rather than selling.<br />The method can help companies build long-term brand loyalty.<br />Recently, a sportswear brand turned its entire store into an experience space for its products.<br /><br /> "Instead of simply buying products, consumers can try them out and experience our cultural space."<br /><br /> To keep pace with the ever-evolving consumer, companies are expected to keep developing such brand centers as a pivotal part of their marketing strategies.<br />Park Se-young, Arirang News. <br />
