The Winter Olympics are a celebration of sport,... but the Games also have a strong cultural component.<br />With so many guests flooding in from around the world, the host nation has the chance to promote the best of its art and culture to a broad global audience.<br />One event that aims to do that is the 2018 Winter Games Cultural Olympiad.<br />Our Won Jung-hwan went to check it out and files this report. <br /> The 2018 Winter Games Cultural Olympiad is underway in Korea's Olympic host cities, offering all kinds of cultural events, such as performances, exhibitions and experience programs.<br />One of the most highly anticipated events is the K-Pop World Festa, which will be held every weekend throughout the Olympic period.<br />The first edition was held Saturday, bringing popular Korean singers to the stage at Gangneung-Wonju National University, and highlighting Korean cultural content for the whole world.<br /><br /> <br />"We came here becasue this is our school,... its really fun and exciting."<br /><br /> <br />"We are really excited about it, because back home in Malaysia, this event has become so popular,... and of course when you tie to the winter Olympics, it is a really... to see as well."<br /><br /> K-Pop has put Korea on the map of global popular culture.<br />Leading K-pop stars are in Gangneung to commemorate the Olympics being held in their home country, to showcase the host country's culture... and to promote the Winter Games.<br /><br /> <br />"K-pop stars are some of the greatest celebrities in the world,... and I strong believe that they will be very good representative models and public ambassadors of the 2018 Winter Games."<br /><br /> The 2018 Winter Games Cultural Olympiad seeks to make "PyeongChang" a cultural brand as the center of culture, sports, and leisure tourism... and to build legacies that are sustainable even after the Winter Games.<br /><br /> <br />"Here at the K-pop World Festa,… visitors can feel the heat and enthusiasm of 2018 Winter Games Cultural Olympiad every Saturday until the day before the closing ceremony.<br />Won Jung-hwan, Arirang News, Gangneung." <br />
