He Led a Turnaround at Taco Bell. Can He Do It at Chipotle?<br />Fast food — its stream of new menu items, its marketing, its reliance on franchisees — is in Taco<br />Bell’s DNA, while Chipotle has used a simple menu to build a fleet of company-owned stores.<br />“He’s had a very respectable track record at Taco Bell, but I would say<br />that those experiences don’t translate to Chipotle,” said Nick Setyan, an analyst at Wedbush Securities.<br />New menu items, like the Doritos Locos Taco — which essentially turned a taco shell into a giant Dorito — helped create buzz.<br />“How do you revive a brand without innovation and without new news?” said David Palmer, a restaurant and food analyst at RBC Capital Markets.
