We Have Streaming Revenue, Too, Says NBC. And We Can Prove It.<br />Similarly, the critically acclaimed sitcom, “The Good Place,” starring Kristen Bell<br />and Ted Danson, has earned roughly 36 percent of its revenue from digital advertising, NBC said.<br />Take “This Is Us.” According to the network’s data crunchers, NBC has earned around 47 percent<br />of the revenue generated by its 2016 pilot episode from advertising through digital views.<br />Generating revenue from streaming is relatively new for the networks, said Jeff Bader, NBC’s president of program planning, strategy and research.<br />Nielsen ratings, which measure the number of viewers who tune in for shows at the time<br />of their broadcasts, are down for the networks yet again — 10 percent this season.<br />“It’s not insignificant now,” he said, “and I think over time it grows into becoming really significant.”<br />Not every show is making big money from digital views.
