NEW YORK CITY — Snapchat is definitely not keeping up with the Kardashians, and it's costing them more than a billion bucks.<br /><br />Bloomberg reports that the company recently redesigned the app to make it more user friendly, and ended up doing the exact opposite.<br /><br />People found the update annoying, so much so they petitioned to get rid of it on Change.org.<br /><br />Queen Snapchat Kylie Jenner didn't seem to like it either and called it quits Her shady tweet on Wednesday pretty much summed it up: "sooo does anyone else not open Snapchat anymore? Or is it just me...ugh this is so sad."<br /><br />With the Queen out of Snap, it was only a matter of time before the millenials noticed and decided to say "Bye, Felicia."<br /><br />The Kylie tweet dominoed all the way to Wall Street, where Snap's market value took a dive, to the tune of $1.3 billion dollars.<br /><br />That's gotta hurt. Guess you might want to keep up a little bit with the Kardashians.
