Walmart Aims for Affluent Customers With Online Mattress Brand<br />The new offering — which Walmart describes as an “Instagram-worthy dream bed” — aims at the more affluent and digitally savvy customer<br />that the retailer has been making a big push to reach in recent years.<br />On Tuesday, Walmart’s stock cratered after the company reported<br />that e-commerce sales growth had slowed considerably in its fiscal fourth quarter, which included the holiday shopping season.<br />The bet with the mattress and bedding line is that women, in particular, will be drawn to the convenience<br />and premium style of the new brand, which is carefully curated on the website.<br />“We are thinking about how we win the future.”<br />The Allswell venture, which goes live next month, comes as concern mounts on Wall Street about Walmart’s e-commerce performance.<br />“This is how great brands get built,” said Andy Dunn, a founder of Bonobos and senior vice president of digital brands at Walmart.
