These Goldfish Are 70 Percent Organic<br />Going 70 percent organic limits additives like autolyzed yeast extract, “which provides savory background flavor notes” to Cheddar Goldfish<br />but is left out of organic wheat Goldfish, Campbell said.<br />Still, you are allowed to say a product features an organic ingredient as long as it “contains<br />at least 70 percent organically produced ingredients (excluding salt and water).”<br />The Campbell Soup Company, which owns the Goldfish brand, started selling three kinds of Goldfish with organic ingredients in 2016.<br />The advent of 70 percent organic Goldfish almost certainly has something to do with the rise<br />of Cheddar Bunnies, made by Annie’s Homegrown, which General Mills acquired in 2014.<br />Had I not recently sat on my reading glasses, I might’ve noticed a line at the bottom<br />of the organic wheat Goldfish that said, “These crackers are 70% organic.”<br />Seventy percent organic?<br />One blog for moms declared Cheddar Bunnies “the Goldfish of this generation” in 2015, the kind of sentiment that probably didn’t sit well at Campbell.<br />I played it safe, settling on regular Cheddar Goldfish ($2.99 for 10 ounces)<br />and another Cheddar variety emblazoned prominently with the words “Made With Organic Wheat” ($3.99 for eight ounces).
