A squishy, rubbery, adhesive substance called Sugru has emerged from a former button factory in east London. Thanks to social media, it's beginning to stick<br /><br />Subscribe NOW to The Economist: http://econ.st/1Fsu2Vj<br /><br />Get more The Economist<br />Follow us: https://twitter.com/TheEconomist<br />Like us: https://www.facebook.com/TheEconomist<br />View photos: https://instagram.com/theeconomist/<br /><br />The Economist videos give authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
