Tessa Jowell brought the idea of London hosting the Olympic games to the table. She shares with us her tips on how to win the race to stage the greatest show on earth.<br /><br />Click here to subscribe to The Economist on YouTube: http://econ.st/2zF0LIE <br /><br />On the 16th May the International Olympic Committee's evaluation group will visit Paris to assess the bid to host the 2024 Olympic games. Tessa Jowell discusses how to bid for the Olympics.<br /><br />Daily Watch: mind-stretching short films throughout the working week.<br /><br />For more from Economist Films visit: http://econ.st/2zDKGTA <br />Check out The Economist’s full video catalogue: http://econ.st/20IehQk <br />Like The Economist on Facebook: http://econ.st/2zG8ypu <br />Follow The Economist on Twitter: http://econ.st/2zF6bmW <br />Follow us on Instagram: http://econ.st/2zERXTm <br />Follow us on LINE: http://econ.st/1WXkOo6 <br />Follow us on Medium: http://econ.st/2zCvrKx
