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Who Are Millennials Really Buying Diamonds For?

2018-03-02 15 Dailymotion

Despite rumors to the contrary, millennials are buying plenty of diamonds.<br />In fact, De Beers experts say they're buying them at a rate higher than their parents.<br />That's because they're spending more of their income on jewelry than previous generations.<br />But millennials are more likely to buy diamonds for themselves than for others.<br />They want to celebrate their achievements, rather than life events like an engagement. <br />

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