TOKYO — It took over a century, but Coca Cola is finally dipping its toes into the alcoholic beverages market. The catch? Only in Japan.<br /><br />The Financial Times reports that with health conscious people now shunning sugar, dismal soda sales have prompted the company to branch out with more innocuous drinks.<br /><br />Fortunately, they've realized that at least in Japan, the fizzy, sugary stuff sells — but only if you booze it up. Case in point: the Japanese live for Chu-His — alcoholic drinks made from shochu, sparkling water, and fruity flavorings, that's especially popular with the ladies.<br /><br />Coca Cola wants a slice of that chu-hi pie, and is set to experiment on developing their own unique version.<br /><br />Local beverage makers may be ahead of the game, but everyone and their obaasan is curious to see what a player like the Coca Cola company will bring to the table.<br /><br />The soda giant claims it's unlikely they'll be pulling this sort of boozy stunt elsewhere in the world, even though there are plenty of fans jonesing for a stiffer drink.
