according to Digiday, a growing number of media companies and publishers favor YouTube over Facebook as the platform to distribute video content.<br />YouTube is looking more attractive to publishers for several reasons:<br />It attracts a younger audience.<br />It also fosters a deeper community. A growing number of publishers are looking to build deeper connections with fans<br />In addition, youtube appeals to intentional viewers. People visit YouTube intentionally to watch digital video. <br />
