It's that time of the year again,... movers and shakers of the industry are gathering under one roof... to celebrate fashion in all its glitz and glamour. <br />Our Lee Jeong-yeon takes us to this year's Seoul fashion week. <br /> Denim on denim, pink shorts in winter, retro haircuts and belts for necklaces,... Anything and everything is welcome here... at the 2018 F/W Hera Seoul Fashion Week.<br /><br />The heavy influence of street fashion in Korean pop culture, as well as ready-to-wear clothing that's made to standard sizes to fit the general public, seems to be drawing the big names to the Korean fashion scene this year.<br /><br /> "I think that Korean designers have a very distinct point of view... I mean there's a whole visual verbal kind of dialogue that we're seeing here that we don't see anywhere else, so it's a really good time to be in the Korean market."<br /><br /> "I would like to see very street... We need new designers that go in that direction. It's something that works really well in the market."<br /><br /> Some 90 emerging designers are showcasing their collections to an international audience of around 300 foreign buyers and the press,.... with some 37 top local brands also taking part.<br /><br /> "I just came back from the New York show, but as a Korean it's a huge honor to showcase my work through Seoul fashion week, and it's a must-do for a Korean designer aiming to step out onto the international stage."<br /><br /> The opening day kicked off with the event's first ever hanbok fashion show,... a collection by top-tier hanbok designer Kim Hye-soon .<br />It's not the norm to feature traditional wear on the runway in fashion weeks, but this is something the director has been planning for a long time.<br /><br /> "Every year we have hundreds of foreigners coming to the show. Although it's important to show them the modern Korean style, I think showing something traditional is more important."<br /><br /> Jazz band Prelude joined up with Lee Hee-mun , the lead vocalist of SsingSsing, a band that combines rock and Korean folk music,... to add some cultural fusion to the opening event.<br /><br /> The 2018 Fall Winter HERA Seoul Fashion Week will run until March 24th at the Dongdaemun Design Plaza in Seoul.<br /><br />Lee Jeong-yeon, Arirang News<br />
