At least 37 people have been killed in a fire that ripped through a shopping center in western Siberia.<br />Ro Aram has the details. <br /> The blaze erupted on Sunday at about 5 p.m., local time, on the upper floor of the Winter Cherry complex, which is located in the city of Kemerovo.<br />More than a hundred people were evacuated and some 20 others were rescued.<br />Local state news agencies report that about 70 people are still missing - most of them children.<br />Videos posted online show people jumping from windows to escape the fire.<br /> Many of the victims were reported to be in a cinema, where the fire is believed to have started. <br />The roof of two theaters inside the cinema collapsed and the deputy governor of the Kemerovo region said 13 bodies had been found in one of them.<br />The flames are reported to have consumed more than one and a half thousand square meters of the shopping center.<br /> The fire was contained after a few hours, but as of yet there is no immediate indication as to how it started and an investigation has been launched.<br />Local officials say about 300 emergency personnel are taking part in the search and rescue operation.<br /> Winter Cherry was built in 2013 and, as well as the cinema, houses restaurants, a sauna, a bowling alley and a children's zoo.<br />Ro Aram, Arirang News. <br />
