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Luxury brands look to lifestyle

2019-03-04 0 Dailymotion

It is no longer enough to be a luxury or heritage brand. To really own the market, luxury brands increasingly need to be a lifestyle brand. Vanessa Friedman, fashion editor, speaks to leading industry figures at the FT's Business of Luxury Summit in Morocco.<br /><br />For more video content from the FT, visit the Financial Times video page at: http://www.ft.com/video

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