► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs<br /><br />Big retailers on both sides of the Atlantic are offering discounts in order to get shoppers through the door. Lex's Vincent Boland and Oliver Ralph discuss what is driving the trend.<br /><br />For more video content from the Financial Times, visit http://www.FT.com/video<br /><br />Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k<br />Twitter https://twitter.com/ftvideo<br />Facebook https://www.facebook.com/financialtimes