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Do celebs add value to a company's board?

2019-03-04 64 Dailymotion

► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs<br /><br />With U2's Bono and The Edge joining the board of guitar maker Fender, Lex's Robert Armstrong and the FT's Peggy Hollinger discuss whether adding celebrities to boards is a desperate move by companies seeking stardust, or if they add real value. They also suggest which boards Beyoncé , Miley Cyrus and Daft Punk might be suited to.<br /><br />For more video content from the Financial Times, visit http://www.FT.com/video<br /><br />Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k<br />Twitter https://twitter.com/ftvideo<br />Facebook https://www.facebook.com/financialtimes

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