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Gap Is Offering Major Discounts, Will It Hurt The Brand?

2018-05-12 1 Dailymotion

Gap is offering 50% off "almost everything" in-store and online, plus...<br />you'll get a further 20% off some items online right now, as well.<br />According to Morgan Stanley's quarterly index that follows discounts from major companies...<br />Gap Inc.'s level of promos hit highs in February and March.<br />GAP's pricing goes against the grain, many companies refuse to discount heavily...<br />believing discounts are detrimental to the brand's perception among consumers. <br />

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