Nine out of 10 Brits play it safe and live within their comfort zones, according to new research. A further seven in 10 also say they typically try to avoid change or trying new things, preferring the tried and tested. Reasons for people staying put include worrying about what will happen after trying something different, with one in five admitting they’re not very adventurous. The study of 2,000 Brits was conducted by Casumo.com, who were trying to discover how bold Brits really are. Their spokesman Greg Tatton-Brown said: "It seems that sticking to a tried-and-true routine is as British as a pot of tea, cucumber sandwich or rain in June.