http://www.playnow-arena.com/ <br /><br />Brand new revolutionary service from Sony Ericsson. You can download music, games and mobile graphics all with ease from PlayNow™ arena. <br /><br />"The PlayNow™ arena is an open environment that offers something for everyone. We see PlayNow™ Uncut as the edgy version, whilst the PlayNow™ music section is more a case of familiarity, giving consumers something they know and are already comfortable with. Consumer experience is our absolute priority and we will continue to develop PlayNow™ arena as a service that appeals to all consumer segments and lifestyle trends," said Martin Blomkvist, Head of Content Acquisition & Management at Sony Ericsson. <br /><br />It is currently open in Finland, Denmark, Sweden and Norway and will be going live in further territories during 2008.
