<br /> IHOP has officially changed its name to IHOb, the International House of Burgers.<br />According to a press release, the sudden name change celebrates the debut of IHOb’S seven new Ultimate Steakburgers.<br />Wendy’s took to Twitter to toss some shad at their new competitor.<br />IHOb will host a VIB launch party tonight at its flagship restaurant in Los Angeles, aka “Hollyburgerwood.” <br />
