According to Us Weekly, there can be an up and downside to royals rocking your brand. <br />The upside is that hello, a royal is wearing your gear, so brand notoriety is big.<br />But some brands say bad side can be the pressure and keeping up with demand. <br />The Duchess of Sussex has worn Birks, a 139-year-old Canadian jewelry line on multiple occasions, including wearing their $995 earrings to the 2017 Invictus Games. <br />While Birks reps say they've seen an increase in sales, there is a downside. <br />
