Why do people really pay for Amazon Prime?<br />According to Business Insider it's all about the shipping. <br />The Diffusion Group recently surveyed 1,160 Prime members to find out why they pay nearly $20 a month for the Amazon Prime. <br />79% of those surveyed point to the free two-day shipping perk.<br />Michael Greeson, president and director of research at TDG explained, "Prime is first and foremost about developing more and broader retail relationships, and free shipping is key to that mission." <br /> Business Insider says that Prime is one of Amazon's largest drivers of growth. <br />It is also linked to members spending more money, more often on the website. <br />The survey also showed that the second-highest reason people pay is for Prime Video (11%). <br />
