Get the latest from HYPEBEAST TV by hitting the SUBSCRIBE button!<br /><br />In 2015 Harvey Nichols completely closed the doors to its menswear department with an aim to entirely transform its shopping experience. Almost a year later, and the doors have been reopened onto a 28,000 square-foot space that’s done away with any trace of traditional consumer culture, to instead offer a sleek collection of boutiques each tailored specifically to one of many customer profiles that’ll be drawn to the Knightsbridge flagship.<br /><br />Included in this new environment is Project 109, a room where the customer can enjoy a haircut or beard trim from Brighton-based barbershop AONO, a bite to eat or a stiff drink at Wallpaper* Bar + Kitchen, or browse an array of products from tech to grooming. The space also includes a special HYPEBEAST pop-up shop, for a limited time only exhibiting the most coveted sneakers throughout history as well as a live printing station for one-off T-shirts by Gasius and maharishi.<br /><br />For up-to-date news and more: http://HYPEBEAST.com<br />View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV<br /><br />Stay connected with us on your favorite social media platform:<br /><br />http://FACEBOOK.com/hypebeast<br />http://TWITTER.com/hypebeast<br />http://TUMBLR.com/tagged/hypebeast<br />http://PINTEREST.com/hypebeast<br />http://INSTAGRAM.com/hypebeast
