Known for his polished Scandinavian sense of design, Fredrik Risvik has built a following with the way he displays apparel and objects in the world around him. Whether it's a skate deck, a new pair of sneakers or magazines on a table, Fredrik creates ways to make it all look aesthetically robust through the lens of clean, bright photography. To many around the world, his aesthetic represents a lifestyle worthy of emulation.<br /><br />Design enthusiasts like Fredrik place a great deal of importance on an object's impact to their surroundings. The Serif TV is not only a statement in terms of its look, but its versatility allows it to easily move within its surroundings to become both a conspicuous display for work or the center of attention when hanging out with friends. Watch our interview with Fredrik to hear about his principles of design first-hand and to see how he integrates the TV into his world.<br /><br />For up-to-date news and more: http://HYPEBEAST.com<br />View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV<br /><br />Stay connected with us on your favorite social media platform:<br /><br />http://FACEBOOK.com/hypebeast<br />http://TWITTER.com/hypebeast<br />http://TUMBLR.com/tagged/hypebeast<br />http://PINTEREST.com/hypebeast<br />http://INSTAGRAM.com/hypebeast