CINCINNATI, OHIO — Get ready to LOL because the innovators over at Procter & Gamble have actually applied to trademark acronyms that are super common when texting. <br /> <br /> <br />According to the BBC, if approved, terms including “LOL” (Laugh Out Loud), “NBD” (No Big Deal) and even WTF could be used to market P&G junk. <br /> <br />The company plans to use the terms to market soap, detergents and air fresheners to millennials, who don’t waste time with P&G garbage. <br /> <br />P&G registered the trademark applications with the US Patent and Trademark Office in April. <br /> <br />The household cleaning crap company seems to think that if someone under 35 sees a product branded with some slang they’ll shell out the money. LOL. <br /> <br />The applications haven’t yet been approved. <br /> <br />You can already picture the commercials. A young cisgendered millennial walks into the bathroom and drops a huge log. OMG that smells. NBD isn’t going to clean that up. That’s going to need some WTF … LOL that worked amazing. P&G is the best.
