Amazon Becomes the Second Company <br />to Reach $1 Trillion Milestone The company, lead by CEO Jeff Bezos, Apple was the first company to hit <br />the $1 trillion mark in early August. Amazon hit $900 billion in July <br />following its biggest Prime Day ever. Analysts cite the company's <br />"ever-diversifying portfolio" <br />as a main driver of its value. Gene Munster, Loup Ventures, via CNBC Amazon shares rose <br />nearly 2 % in Tuesday <br />morning trading. The company's stock has <br />more than doubled <br />in the last 12 months.