Customers around the globe are saturated with a vast amount of traditional advertising every day. The experiential marketing is an effective replacement. It includes a variety of advertising strategies geared toward immersing consumers within the product or service by engaging them in as many ways as possible. The most rewarding advantage of this marketing strategy is the way in which it drives word-of-mouth advertising. <br /> <br />Source: http://www.grassrootsadvertising.com/blog/experiential-marketing/5-reasons-to-invest-in-experiential-marketing
