More Men Are Getting <br />Plastic Surgery In 2017, men underwent over 1.3 million cosmetic procedures, a 29% increase since 2000. Dr. Douglas S. Steinbrech, plastic surgeon, via 'Vox' Dr. Steinbrech believes that social media puts the biggest pressure on men's appearances. Ageism is also a factor. Dr. Douglas S. Steinbrech, plastic surgeon, via 'Vox' As more men flock to enhance their looks, the male plastic surgery trend has become <br />less taboo. Dr. Douglas S. Steinbrech, plastic surgeon, via 'Vox'