'Dunkin' Donuts' <br />Will Soon Just Be 'Dunkin' The shift in name of the <br />iconic American brand <br />will begin in January of 2019. "Donuts" will be dropped from ads, packages and the sign of new and remodeled stores. Dunkin' seeks to <br />rebrand itself as a <br />company that focuses on<br />coffees, teas and to-go food. The company is also <br />planning an expansion <br />of 1,000 new stores by 2020. David Hoffman, CEO Dunkin' Brands, via CNN Money The new name has had a <br />test drive in Massachusetts. That location also includes <br />digital kiosks and a special <br />drive-thru for customers <br />who order ahead on the app. Tony Weisman, Dunkin' CMO, <br />via 'USA Today'
