Amazon just keeps on climbing. <br />According to Business Insider, on Thursday the online retail giant announced a new store concept. <br />The Amazon 4-star store in Manhattan's Soho neighborhood, will be limited to products that have received 4 or more stars from consumers. <br />It will also include trending items or popular customer wish list items, based on data. <br />Just like Amazon Books stores, buyers will receive a discounted rate on purchases if they're a Prime member. <br />