Walmart announced on Tuesday that it would be acquiring women's fashion brand, Eloquii. <br /><br />The brand is targeted exclusively at plus-size shoppers. The company was founded in 2011 as part of The Limited but relaunched online as an independent brand in 2014. <br /><br />Walmart would not disclose pricing details to Business Insider. However, sources say Walmart will pay $100 million for the brand.<br /><br />Women's plus-size apparel generates $21.4 billion of annual sales in the US. <br />
