Facebook Launches Pop-Up Stores <br />Around the US They contain more than 100 brands <br />and appear at Macy's stores in <br />nine U.S. cities. The pop-ups will remain open through February 2019. Facebook Marketing Director Michelle Klein, via statement Facebook will not earn money from the stores as all revenue goes directly to the merchants. A couple of the brands include <br />'Love Your Melon,' an apparel line <br />that raises awareness about <br />pediatric cancers and 'Two Blind Brothers,' a nonprofit clothing line that donates proceedings to research for blindness. The pop-ups could be a sign of things to come for Facebook's future retail strategy