A bizarre ritual performed today (November 8) in Ujjain, in central India saw scores of men volunteering to get trampled by cows and bulls to bring prosperity. <br /><br />The century-old ritual followed by Hindu men took place during the day of Govardhana Puja in the city of Ujjain in Maharashtra state. <br /><br />Cows have their hides and horns painted in a variety of colours and are herded together to make the march. <br /><br />The herds then are funnelled through the narrow streets, walking over the men lying down in the road, with many men being trampled by the cattle. <br /><br />Despite knowing the dangers involved, hundreds of men travel all the way to the city to lay down on the ground as the cows and bulls are let loose. <br /><br />While many know the ritual can be deadly, men willingly follow the age-old Hindu belief that cattle - considered extremely sacred in Hinduism - can wipe off their troubles and bless them with happiness and prosperity.
