<br /> Amazon’s Alexa-powered Echo smart speaker was the shopping site’s biggest-selling item during the 2017 holiday season.<br />Digital Trends reports that Amazon has a team dedicated to enhancing the Echo and Alexa experience.<br />Amazon built a team of 10,000 employees dedicated to developing the platform.<br />Amazon is hoping to build on its success with Alexa and Echo, and to make further advancements with artificial intelligence technology.<br />A few months ago data suggested Echo smart speakers are selling in greater numbers than similar devices made by Google and Apple.<br />In the last year, Amazon has launched a number of new Echo speakers, as well as the Echo Auto device that puts the digital assistant inside cars. <br />
