According to Variety, the two media giants will experiment with paused ads sometime in 2019. The companies suggest they'll play short videos during breaks from<br />video content. The objective is to captivate viewers with an ad before they step away from their screens. AT&T's Matt Van Houten compared it to a screensaver that could run in the background in between viewings. Van Houten also teased the idea of<br />interactive advertisments. It's still unclear what AT&T services would include <br />these ads.
