Gwyneth Paltrow Claims <br />She Made Yoga Popular The 46-year-old actress' <br />commitment to a yoga <br />practice is well documented. In a recent profile, Speaking to 'WSJ. Magazine,' Paltrow seems to take credit for the rise in yoga's popularity over the last decade. Gwyneth Paltrow, via 'WSJ. Magazine' Gwyneth Paltrow, via 'WSJ. Magazine' Goop was first <br />launched in 2008. The wellness website is known <br />for high-end products that are <br />"natural solutions or ancient modalities."