It seems that more and more South Koreans are taking advantage of China's annual sale event -- called Singles' Day -- rather than shopping during the Black Friday shopping season.<br />Oh Soo-young explains. <br />China's annual shopping event is becoming more popular than Black Friday in South Korea.<br />According to data from credit card company Shinhan Card,... more and more Koreans are shopping on Chinese websites, especially on Singles' Day -- China's biggest sale event of the year, which falls on November eleventh.<br />The total amount spent by Korean shoppers that day jumped 35 percent on-year,... compared to a nine percent jump during the promotional period for Black Friday last month. <br />As 71 percent of Singles' Day purchases were below 50-thousand won or 44 U.S. dollars,... it seems consumers were looking for budget items on Chinese e-commerce platforms.<br />The total amount spent on overseas websites in November grew by nearly ten percent,... but the number of purchases grew by almost 17 percent.<br />Shinhan Card says this is likely due to shoppers breaking up their purchases to avoid import taxes on items costing more than 150 dollars,... or 200 dollars for U.S. products.<br />With the growing trend of shopping on Chinese websites,... the proportion of purchases on Chinese online outlet AliExpress grew three-point-four percentage points to nine-point-five percent this year, giving it the second most sales by a foreign website.<br />The U.S. e-commerce site Amazon topped the list with 16 percent of the market, and Alibaba's Taobao ranked third with a share of four-point-four percent. <br />Shinhan Card says those in their twenties and fifties showed the most significant increase in spending this year,... with the younger generation tending to buy higher-end products while the older generation appear to be in the stage of getting used to overseas purchases.<br />Oh Soo-young, Arirang News. <br />
