Not all ads are created equal. <br />Business Insider rounded up some of the best company ads that ran in 2018 and graded them from good to best based on the ads being the most creative, thought-provoking, and amusing. <br />One of BI's top selected ads is Nike's "Believe in Something. Even If It Means Sacrificing Everything." <br />They gave it an A+ grade.<br />Nike selected Colin Kaepernick as the face their 30th anniversary of the tagline "Just Do It. <br />
