Instagram Pulls New 'Swipe' Update After Major Backlash On Thursday, Instagram introduced<br /> a new update that made users scroll left to right instead of <br />the normal vertical motion. After tons of backlash, Adam Mosseri, <br />the head of Instagram, said it was <br />just a "small test." Adam Mosseri, via Twitter @RachelCMFT, via Twitter When the feature was active, users quickly took to <br />social media to voice their displeasure leading #instagramfail to <br />quickly begin trending. @iknowtonymayer, <br />via Twitter @iknowtonymayer, <br />via Twiter