Discounts have become a mainstay at Gap.<br />It's increasingly becoming unusual to pay full price for anything at the Gap.<br />In Gap Inc.'s most recent earnings statement, it reported that same-store sales for its namesake brand were down 7%.<br />Its sister brands Old Navy and Banana Republic reported a 4% and 2% increase, respectively.<br />Business Insider reports Group CEO Art Peck is disappointed with the results. <br />
