Business Insider says social media is a large part of the product discovery and research phase of the shopping journey.<br />Retailers are offering quick access to their sites through social media pages<br />This is making shoppable content more popular among social media users.<br />At this rate, business experts expect social media to play an even larger role in e-commerce.<br />Facebook is the clear winner in social commerce, with its huge user base and wide-ranging demographics. <br />
