Gillette's 'Toxic Masculinity' <br />Campaign Causes Backlash Gillette's new "We Believe" ad <br />takes aim at "toxic masculinity" <br />amid the #MeToo movement. Though the ad has been <br />praised by many, others <br />view it in a negative light. Former Gillette customer, via YouTube Other former customers announced their switch to another brand. Some women even found the ad to <br />be hypocritical. Pahjak Bhalla, Gillette's brand manager, has released a statement. Pahjak Bhalla, to 'The Wall Street Journal' Gillette will also donate <br />$3 million to non-profits "designed to help men of all ages achieve their personal best."
