On Friday, Indian consumers will wake up to an emptier, more expensive version of Amazon’s shopping service. <br /> <br />Gone will be iPhones and cheap jumbo packs of Pampers diapers. Fewer varieties of Maybelline cosmetics will be available, and Amazon’s own Echo smart speakers will vanish entirely. <br /> <br />In all, more than 400,000 items that account for nearly a third of Amazon’s estimated $6 billion in annual sales in India will probably disappear at least temporarily from the local version of the company’s service, as Amazon tries to comply with new e-commerce rules imposed by the Indian government.