More urban Indians are pushing the demand for American coffee chain Starbucks’ loyalty programme in the country. Starbucks has crossed the half a million-member mark for its loyalty programme, My Starbucks Rewards in India. A majority of these members were added in the last two years, a top executive at the company said.<br /><br />These members are registered on the coffee chain’s mobile app as well as through physical cards available in stores that offer various benefits to users.<br /><br />
