SASKATCHEWAN, CANADA — The CBC reports that a Canadian man with a very unique last name has gotten his request for a personalized license plate denied.<br /><br />Saskatchewan railroad worker David Assman- that's A-S-S-M-A-N- has been trying and failing to get his name on a license plate since the 90s.<br /><br />According to the National Post, the surname was rejected as profanity, with the most recent application denied on the grounds that is was "offensive, suggestive, and not in good taste."<br /><br />Dave told CBC he's not ashamed of his name. It's German and has absolutely nothing to do with heinies.<br /><br />Still, it's not like people are gonna see A-S-S-M-A-N on a plate and think that.<br /><br />Saskatchewan Government Insurance, which reviews vanity license plates requests, says they must abide by guidelines "even if a word is someone's name, and pronounced differently than the offensive version."<br /><br />The National Post reports that SGI has rejected similarly problematic names like "MR WOOD" and even "MEAT", so it's really nothing personal.<br /><br />And even though Assman still wants his personalized plate, he's not holding his breath.