Amazon to Close All <br />Pop-up Stores in the US Since 2015, Amazon has increased<br />their physical presence by opening<br />pop-up stores across the globe. Now, all 87 locations across the United States<br />are set to be closed in April of 2019. These pop-up stores were stationed in locations<br />such as Whole Foods, Kohl’s and large malls. They allowed customers to try<br />Amazon electronics and services<br />such as Prime Video and Audible. Instead, Amazon has decided to focus<br />on expanding their Amazon 4-star stores<br />and Amazon Books stores. 4-star stores allow customers to browse<br />and try products that have a customer rating<br />of four stars or higher. Amazon Books currently has<br />19 locations, and provides a<br />physical collection of curated books. Amazon hopes to provide a “more comprehensive<br />customer experience and broader selection,”<br />with this change to their retail strategy.
