Another quick video I shot with Harry Pang from APV.<br /><br />One take...<br /><br />On the way to a meeting...<br /><br />Wrote the script on notes on my phone on the train...<br /><br />Recorded the voice over on our phones while waiting for a client...<br /><br />The video is all about thinking more strategically about video!<br /><br />Its another example of quick disposable video content that is memorable and visual.<br /><br />Like a lot of disposable content it’s not perfect. <br /><br />It’s certainly nowhere near as crafted as a piece I take a brief on, write a shooting script for, do storyboards and a shot list for, work with a crew on and deliver to a client...<br /><br />It’s creative immediacy in action... <br /><br />It is much closer to captured content but it’s captured content with a slightly more cinematic feel...<br /><br />The trick with disposable content is to focus on the message and to create and distribute and turn up on your social networks more often and more memorably.<br /><br />Enjoy!<br />
